southern comfort x pride

To celebrate Pride, Southern Comfort launched a limited edition bottle of their eponymous liqueur with whiskey illustrated with my vision of a vibrant pride celebration in Soho, London. Using the theme of ‘Express Yourself’ my label design was left blank for consumers to colour in for themselves, while the full-colour version was used as inspiration on an accompanying cocktail recipe card, as well as for promotional purposes across Southern Comfort social media and websites throughout summer 2021.